3 digital marketing tools every local business should use

If you run a business, finding the time and energy to market yourself online can be a real challenge. The good news? You don’t need to be a tech expert or spend hours on complicated software to get results.

One of the best ways to start is by using the right tools; tools that save you time, help you reach more customers and boost your online presence.

1. Google Business Profile (Free)

Your Google Business Profile (GBP) is the digital storefront that appears when people search for your business or services nearby. Did you know that 46% of all Google searches are local? That means nearly half of potential customers are looking for a business just like yours in their area. You can:

• Share your business hours, address, and contact info
• Post updates, special offers, and events
• Collect and respond to customer reviews
• Add photos that show off your business

Keeping your GBP updated regularly helps you appear in the “local pack” - the top local results on Google search and Maps. This increases your chances of being found and chosen.

2. Social media scheduling tools (Free)

Engaging with customers on social media is essential, but posting every day can feel overwhelming. Social media scheduling tools like Buffer, Hootsuite or Later let you plan and schedule posts in advance. That way, you can maintain a steady online presence without daily effort.

Why does consistency matter? Studies show that businesses that post regularly can see up to 126% more engagement than those that post sporadically.

Plus, these tools often offer basic analytics so you can see what kind of content your audience likes best and tailor your posts accordingly.

3. Email marketing platforms

Email marketing remains one of the highest ROI channels for local businesses, with an average return of £36 for every £1 spent. Platforms like Mailchimp, Constant Contact or Sendinblue make it easy to create professional emails without needing to be a designer or coder.

With email marketing, you can:

• Send newsletters, promotions, and updates directly to interested customers
• Segment your audience for personalised messaging
• Automate welcome emails or follow-ups
• Track open rates and clicks to measure success

This direct line to your customers helps build loyalty and encourages repeat business.

The best thing about these tools? They’re user-friendly and designed to help busy business owners like you make the most of digital marketing without getting overwhelmed.

If you want to see how these tools can work specifically for your business, or if you’d like help setting them up and using them effectively, IMG Digital is here to support you.

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