Posted: 23/06/2025
We understand that many small business owners simply don’t have the time to work on a full digital marketing strategy. Running a business takes up enough of your day! But the good news is, there are simple, effective things you can do that don’t take a lot of time and they can make a real difference to your Google ranking.
1. Complete your Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for local SEO. Make sure your profile has:
When your profile is complete, Google is more likely to show your business when people search nearby.
2. Use keywords in your website content
Think about what words your customers might type when searching for your services. These are called keywords. For example, if you run a bakery, keywords might include “fresh bread in [Your Area]” or “best cakes near me.”
Try to include these keywords naturally in your website’s titles, headings and throughout your content. This helps Google understand what your business is about.
3. Get more customer testimonials
People trust other customers more than ads. Encourage happy customers to leave reviews on Google and other platforms you use.
The more positive reviews you have, the more confident new customers will feel about choosing your business and Google will notice too.
4. Make your website mobile friendly
Most people search on their phones these days. If your website is hard to use on a mobile device, Google won’t rank it as highly.
Check that your website looks good and works well on smartphones and tablets. If you’re not sure, ask your web developer or get in touch with us at IMG Digital, we’re happy to help.
5. Update your website regularly with fresh content
Websites that stay active perform better. This could be as simple as writing a short blog post about news or events related to your business, sharing updates, or posting helpful tips.
Fresh content gives Google a reason to visit your site more often and shows that your business is active and engaged.
That’s it! These five easy actions can make a big difference in your Google ranking and help more people in your area find and choose your business.
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